The Headline in a local newspaper reads: What Are The Dangers Of Potholes To Humans? Etc, etc., Is the news true? Are potholes the sole reason for accidents? Have you wondered which bias plays on your susceptibility and grabs your attention? Learn about the cognitive bias known as the salience effect. Discover who typically falls … Read more
Imagine stumbling upon a 100 rupee note; isn’t it like finding a hidden treasure? Now, let’s play the game of what to do with it. Would you go all out and treat yourself to a guilt-free indulgence? Or would you have the discipline to squirrel it away for a rainy day, like a secret stash … Read more
Have you ever been stuck in an unfinished task spiral? Do the unfinished tasks keep nagging you better than the completed ones? Ever feel like you can’t get something off your mind until it’s finished? Welcome to the club of Zeigarnik Effect sufferers! The Zeigarnik Effect is a cognitive bias that can be used to … Read more
Look closely; can you tell how the words in the series are connected? Hold on to your answers, and you can verify them later! Learn what the feature-positive effect is, how it can lead you astray, and how to avoid it in your life. Understanding the Feature-Positive Effect The feature-positive effect is a phenomenon where … Read more
Do you believe all the forwards you receive on social media? In today’s world of 24-hour news cycles, how do you differentiate the fake from the real? When the propaganda lingers long after its purpose has been served, we see even the false sticks around in our minds, right? And often, lies can sneak up … Read more
We all have limited time, energy, and attention spans. Our decisions often get influenced by specific contexts—like the flashing ‘Buy Now!’ ads during an online shopping experience. Which usually coaxes us to just When sifting through reviews and feedback, how do you decide which option to choose when primacy and recency bias come into … Read more
Are you one among those who like to believe that everyone around you is somehow kindred in opinion and homogenous in thought? How many of your friends agree with your opinions and beliefs about politics? Are you also a fan of the new movie song, which has become popular and is being shared on social … Read more
Why do we always choose the same old thing, even when other options that might be better are available? We’re stuck in a rut and can’t break free. Do you belong to the group that prefers to remain with the current option or status quo? Although diversity is considered the zest of life, we sometimes … Read more
Confidence is key, they say. But what if you were told that too much confidence could actually be your downfall? A fairly healthy friend pushes too hard during exercise and sometimes ignores warning signs of illness or injury. Isn’t compulsive exercising risky? Or is it the only route to being fit and healthy? Maybe it … Read more
We only realize how much we love our things once we are told to get rid of them. From freebies to family heirlooms, why does owning something make it feel more valuable? Is it surprising how we become attached to our possessions? Why do you value things more once they are yours? It is the … Read more